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Video is
here to stay

In today’s social media landscape, Video Marketing is the primary currency and businesses everywhere are jumping on board. Are you using the power of video to grow your business? If not, 2020 is your year to take your social media marketing to the next level. 

Heres how!

About The Event

Video Content-A-Thon

If you’re a small business or entrepreneur looking to join the video revolution, you may feel a bit daunted by all that’s involved. But I promise creating compelling, brand-aligned video content doesn’t have to be hard.

With the right guidance and the right tools, you can boost your confidence, start recording, and, most importantly, start sharing your videos online. And it’ll only take FIVE DAYS. Yep, just 5 short days.

March 02, 2020


For 5 Days

* All workshop attendees who do not complete the video series during the designated timeframe will still have access to the training videos for up to 1 year.

What’s in there?

From March 2-6, 2020, I’m taking business owners and entrepreneurs through a 5-day virtual deep dive into social video content.

  • Demystifying video recording equipment for beginners.
  • Learn how to use several video editing apps and a powerful online video maker that will make you a video rockstar.
  • How to prepare for your recorded videos and live videos (such as Facebook Live).
  • Learn insider video recording tips and tricks.

Join the 5-day Video Content-A-Thon!

Get ready to boost your camera confidence, take advantage of your social networks, and reach new potential customers?

Sign Me Up!

Why NOW Is the Time for
Marketing Videos for Business

How powerful is video when it comes to marketing your business? Very. And we’ve got the statistics to prove it.

Social media posts with videos receive 48% more views than those without. (Hubspot)

Today’s recommended social media content mix includes 70% video. (Facebook)

54% of people want to see more video content from the marketers over text. (Hubspot)

Viewers are 95% more likely to remember a video than text-only version. (Social Media Today)

So if you want to get found,
video is a must!

Getting Ready for
Video Marketing?

Maybe you’ve been curious for a while about how to use videos in your business. Or maybe you just started looking into how to even create videos. Either way, there’s a lot to consider.

  • What about video recording equipment? Do you need to purchase a camera, tripod, and lights? A backdrop? A fancy microphone?
  • And what about editing your videos? Do you need special software? How will you know which tools are right for your needs?
  • It’s easy to feel overwhelmed by all the technology that’s available.
  • You may also feel nervous or worried about being on camera. What if it’s obvious you don’t know what you’re doing? What if you come across as unprofessional? And what will you say??

In our 5-day Video Content-A-Thon, we’ll answer ALL these questions, and more. We’ll also show you how to get started making videos with ONLY a smartphone and a few apps. (Yes, really.)

Let’s Go!
Creating Business Videos
for Social Media

Here’s how it works – just 3 easy steps:

Sign Up For The Event

Sign up for the Video Content-A-Thon. Then, each day for 5 days, you’ll have access to a new video to watch and learn from.

Complete Daily

You watch each day’s video and complete each day’s assignment. You’ll need to devote 1.5-2 hours each day for all five days to actually learn and practice this stuff.

Start Producing

You start producing videos regularly. Your social media following notices. You get more clients. Your business grows rapidly than ever.

Video Content-A-Thon FAQ

Questions? I have answers. Here they are.

Is it worth creating videos for my business?

Yes! No matter what type of business you have, you still need to market it and put yourself out there. Videos help to showcase your company and brand, sell products, and drive engagement.

What do I actually need to get started with creating my own videos?

At minimum, you will need a smartphone (or tablet) and either a basic tripod or selfie stick. We will also recommend some other affordable items that you may want to consider to enhance your videos.

What should I wear when recording my videos?

Whatever you feel is on brand is what we recommend.

What are the names of the editing apps and online video maker tool that we will be using during the workshop?

We will be introducing an incredible video maker that gives you easy to use templates, stock video and stock images called WAVE.Video. Feel free to click on THIS LINK to learn more about it. If you plan on taking my workshop. WAIT to sign up. We have a free trial affiliate deal that is only available to Video Content-A-Thon participants that will save you money. Once you sign up, you will receive more information on how to take advantage of this money saving deal. The phone apps will include BIGVU, InShot, Clips (iOS only) and Boomerang.

Do I need to wear makeup when capturing my video?

This is a personal decision, but the short answer is no, not really. Some people like to enhance their faces and elect to wear makeup, and others don’t. With proper lighting and a well-thought- out backdrop, many people can get by without makeup.

What if I cannot complete the video workshop during the 5 days?

We get that everyone has busy schedules and unforeseen things come up. Once you purchase access to the Video Content-A-Thon, you will continue to have access to the videos to watch and learn at your own pace. It is recommended to complete the video course as soon as possible so that you get the best benefit out of what you learn, but if it takes you two weeks, we won’t tell.

How much time should I commit to the Video Content-A-Thon each day?

We suggest setting aside a minimum of 2 hours each day to watch the video and then complete the project. The biggest days are Day 2 and Day 3. Depending on what type of video you produce, those two days could take slightly longer than 2 hours.

I feel uncomfortable going on camera. Is creating video going to work for me?

Did you know that creating video is the best way for an introvert to get themselves out there and in front of people? You can create your own videos in the comfort of your home and make yourself seem more extroverted and it’s just easier because you don’t have an audience looking at you.

Still have questions? It’s cool – I get it. Just shoot me an email here.
[email protected]

Business Owners Are Already

“You may be thinking right now,
Making videos can’t be as easy as that. Can it?”

I promise, once you know what you need to know, it really is. But you don’t have to take my word for it.

When you join the Video Content-A-Thon, you’ll also have the chance to join all the other entrepreneurs and business owners who have been through my Video Content-A-Thon and are now happily producing marketing videos of their own.

Our optional-but-encouraged Video Content-A-Thon Facebook group is the perfect place to share videos, ask questions, and receive feedback during the challenge. Many people find it a place of video inspiration. And the FB group is also the place where I, The Social Ginger, will go live on Day 5. (Don’t miss out!)

Until then, our Content-A-Thon graduates have a few words to share about their experience.


- Preston

- Christine

“Shannon Loy knows her stuff! She gave quick answers to all of my questions about social media marketing and posting, plus she knows how to use the many apps for creating high-quality videos.”

~ Dr. Maureen Archer,

President of Professional English, Inc.

“I felt comfortable taking a huge leap of faith waaaayyyy outside of my comfort zone into an area that I have long pretended I didn’t need to embrace.”

~ Angie Cabell

Ready to go?
Let’s do it!

It’s time to:

  • Identify how videos fit your business and brand.
  • Learn about the apps, tools and equipment you need to succeed with videos.
  • Improve online presence and drive traffic to your website without heaps of expensive equipment editing programs.
  • Boost camera confidence and overcome overwhelm: feel like a video superstar!
  • Experience instant success: In just 5 days, create 4 initial videos for your business.

One Time


About The Social Ginger
Shannon Loy

Shannon is the CEO/Founder of Richmond, VA based social media agency The Social Ginger. What sets Shannon apart from other social media consultants is her big picture perspective. 

Recognizing that social media is just one element of her clients’ overall marketing strategy, Shannon and her team assess a company’s entire marketing strategy. They then use customized social media tactics to augment that marketing plan and help businesses build relationships that lead to sales. Plus, Shannon’s playful approach makes social media fun for her clients!

Shannon Loy believes that every business has a unique story to tell. She started The Social Ginger, a social media marketing company in Richmond, VA, to help businesses find the best channels to communicate those stories to the world.

Shannon’s own compelling story starts with a background in sales, marketing, PR and music. Since 2015, she’s passionately worked to build the community’s awareness of The Tin Pan, a live music venue in Richmond, VA. It’s a unique opportunity for Shannon, who plays tenor saxophone, to use her professional skills to support local music.Shannon also enjoys using her expertise to teach others about social media and is a frequent speaker at workshops and conferences.